'Melbourne's emerging fashion labels mesh and meet at Super Over night market' / Bumble Success Story
Annabel Robinson is the sweet mind behind Bumble Success Story, a fashion label born in Melbourne now based in London. Annabel paired up with another emerging fashion designer, Karla Laidlaw, to organise a night market that presented the works of 12 young Melbourne-based creatives.
The market took place last month at Stay Soft Studios, a fairly new studio and event space. It featured works from Love Manifesto, Anouk, Schaffer, TY10, Jack Nelson, Rubus Frutico, Fashion Chelsea, Fuck Fast, Plant Pound, Gab-ber, Loi, Storage Solutions, Remy Wong, Alchemy Oliver and Funkgod Pokez.
Designers, artists, ceramicists, photographers and on-site tattoo artists worked together to create a multidisciplinary event. The exhibition and party featured a drag show and a runway presentation of all the designers’ works.
Super Over night market shows how young people can support each other rather than opting for the rivalry of competitive industries. The creative power of the event perfectly captured the value of collaboration. It was a success because designers got to sell their work, but also because it was an opportunity to see in the flesh what dope stuff this new generation of designers is up to.
The night market’s vibe definitely edged towards the suggestive and the unconventional. Quirky and unique designs had been made, oftentimes in the solitude of a studio or bedroom, that challenged conventional aesthetics. Renaissance corsets with iconic garments from the early 2000s figured alongside tie-dye schoolyard chic dresses. A wide variety of techniques had been used to make the fashionwear like drawing, painting, tie-dyeing, and unfinished embroidery.
So yeah, in addition to being a loose party, the market was an inspiring insight into what is next to come from these new names in Melbourne’s fashion microcosm.
You can follow Karla and Annabel on Instagram: @karlaidlaw, @bumblesuccesstory.
Words by Clementine Girard-Foley